A conversation with the founder of JUST ONE Tree

A conversation with the founder of JUST ONE Tree

GoodLife Q&A

with Amanda Bronkhorst

In August 2022, we at GoodLife made the big decision to pledge £10,000 to non-profit JUST ONE Tree to plant 10,000 trees (enough to cover an area the size of the Principality Stadium in Cardiff, or five football pitches) to help reforest several areas around the world. 


Trees are important as the lungs of the earth; they are carbon sinks, absorbing the pollutants we put into the atmosphere, they clean the air we breathe, filter the water we drink, prevent soil erosion and flooding, give life to the world’s wildlife, house complex ecosystems, supply humanity with medicine and provide jobs to over 1.6 billion people.  We need trees to survive and for every pound donated, one tree is planted by JUST ONE Tree in areas as diverse as Madagascar, Kenya, Nepal, Mozambique, Indonesia, Zambia and Haiti as well as in the world’s oceans. 


All that’s needed for you to get involved and help us to plant 10,000 trees is to take a picture of your favourite tree, post it on Instagram with the reason why it is special to you and tag @goodlife.food, plus add #atreeforatree. It could be a tree you love in the garden, the tree where you were proposed to, or a favourite picnic spot. For every picture received, GoodLife will donate a pound and, therefore, a tree. It’s totally free for you to enter and you could be in with a chance to win a prize for your efforts too, including an expenses-paid three night stay at the Eco-Chic Boutique Hotel, Cottage Lodge, very aptly located in the New Forest, Hampshire, all worth £1,000. And with no limit to the number of pictures you send, you could be responsible for planting a whole forest!


 We spoke to inspirational founder of JUST ONE Tree, Amanda Bronkhorst to find out a little more about how and why she chose to set up the organisation, what she hopes to achieve, and of course, where her own favourite tree is.

GoodLife Q&A

with Amanda Bronkhorst

In August 2022, we at GoodLife made the big decision to pledge £10,000 to non-profit JUST ONE Tree to plant 10,000 trees (enough to cover an area the size of the Principality Stadium in Cardiff, or five football pitches) to help reforest several areas around the world. 


Trees are important as the lungs of the earth; they are carbon sinks, absorbing the pollutants we put into the atmosphere, they clean the air we breathe, filter the water we drink, prevent soil erosion and flooding, give life to the world’s wildlife, house complex ecosystems, supply humanity with medicine and provide jobs to over 1.6 billion people.  We need trees to survive and for every pound donated, one tree is planted by JUST ONE Tree in areas as diverse as Madagascar, Kenya, Nepal, Mozambique, Indonesia, Zambia and Haiti as well as in the world’s oceans. 


All that’s needed for you to get involved and help us to plant 10,000 trees is to take a picture of your favourite tree, post it on Instagram with the reason why it is special to you and tag @goodlife.food, plus add #atreeforatree. It could be a tree you love in the garden, the tree where you were proposed to, or a favourite picnic spot. For every picture received, GoodLife will donate a pound and, therefore, a tree. It’s totally free for you to enter and you could be in with a chance to win a prize for your efforts too, including an expenses-paid three night stay at the Eco-Chic Boutique Hotel, Cottage Lodge, very aptly located in the New Forest, Hampshire, all worth £1,000. And with no limit to the number of pictures you send, you could be responsible for planting a whole forest!


 We spoke to inspirational founder of JUST ONE Tree, Amanda Bronkhorst to find out a little more about how and why she chose to set up the organisation, what she hopes to achieve, and of course, where her own favourite tree is.

  • Q. How did you come to set up JOT?

    In April 2019, climate change hit the news headlines with a real bang. I had always believed climate change existed but had never understood the urgency. I found myself looking at my then 2-year-old daughter and feeling terrified for her future. But I didn’t know what I could do, a mum from High Barnet, that would even begin to make an impact.


    Then I discovered how cheap it was to plant a tree and it got me thinking with 10 million children in education in the UK alone, what if every parent planted 1 tree for each of their children? With 5.9 million businesses, what if a tree was planted with every property sold or meal out? individually £1 is such a small amount, but collectively it would really quickly add up. We could be the ones driving change and having an incredible impact on the climate crisis, simply by joining together.


    That’s why I set up JUST ONE Tree, to provide a place where individuals, schools and businesses can come together and take collective action against climate change, because it’s together that we achieve so much more. In fact, Howard Zinn once wrote “small acts when multiplied by millions of people, can transform the world.” That’s what JUST ONE Tree is all about.

  • Q. What does JOT do? What is its ultimate aim?

    Our ultimate aim is to fight climate change by removing CO2 from the atmosphere and reversing biodiversity loss through planting trees around the world. But we’re not just a reforestation company, we have 3 core pillars that we focus on: restoration on land, in the oceans and bringing environmental education to the next generations.


    As well as planting trees, we’re addressing the issues our oceans are facing through planting mangroves and through kelp regeneration. We’re also helping to educate our young people through our environmental resources which are used in conjunction with our annual non-uniform event in schools – JUST ONE Tree Day. It’s a fun and educational day which unites children, parents and teachers across the UK and beyond in a day to reforest the planet.

  • Q. How many trees have you planted already?

    In a little over 3 years, we’ve planted 2.4 million trees.

  • Q. In what parts of the world do you plant trees?

    We plant our trees in 8 countries close to the equator where we can have the greatest positive effect on limiting global warming – Brazil, Madagascar, Mozambique, Indonesia, Nepal, Kenya, Haiti, Zambia and then our kelp regeneration projects are taking place off the coast of The Philippines and Australia.


    In the process, we’re helping to alleviate extreme poverty by providing agricultural education, training and sustainable incomes to local community members. In this way we’re also preventing further deforestation, by shifting their dependence from the destruction of their forests, to one of restoration.

  • Q. Why not in the UK?

    Fighting climate change is at the heart of what we do. We’re in a climate emergency. So, we plant our trees where they will have the greatest effect on limiting global warming. There are a number of reasons that planting closer to the equator is better for example:


    Trees grow faster in these climates, so they have a higher rate of carbon absorption

    We can plant trees such as mangroves which absorb high amounts of carbon

    the Albedo effect – trees are darker in colour, naturally trapping in heat, so we plant close to the equator where it’s meant to be warmer. For example, planting boreal trees in the northern hemisphere which are dark in colour would be no good as it would trap in the sun’s heat rather than it being reflected off the snow, ultimately making the planet warmer. Also in tropical forests, where the trees grow faster and have access to nutrient rich soil, they have a high rate of evaporation, forming clouds, which also helps to reflect the suns heat away from the planet.

    The places where we plant are already feeling the effects of climate change and trees are the ultimate solution to these issues such as flooding and soil erosion.

    We can have a social impact in the places we plant, helping to lift people out of poverty, which in turn prevents further deforestation

    The pound goes a lot further, so we can plant 5,10,15,20 trees for every 1 tree that we could plant here.

  • Q. The GoodLife collaboration is driven by people posting a picture of their favourite tree on their Instagram account and adding #atreeforatree – do you have a favourite tree and what is the story behind it?

    Actually, I have two. The first one is the lilac tree in my garden, which makes me smile every spring with all it’s beautiful blossom. The second is the silver birch at my parent’s house. It’s seen me and my brother grow up and use it as a cricket post, and now it’s seen my daughter grow up too.

  • Q. GoodLife is aiming to donate £10,000 which equates to planting 10,000 trees – do you know where they might be planted – is there one project that they will be used for, or will it be a mixture?

    It will be a mixture of projects. Some of your trees will be planted in Kenya, the first project is near Mount Kenya itself where they will be helping to expand wildlife corridors, help replenish the streams / rivers which feed into Nairobi and also have a positive social impact on the local communities. The second project is in Kenyan schools, where children will adopt the trees and learn how to care for them throughout their school life. They’ll learn both the local and global importance of caring for their environment.


    The next project will be Mozambique where again we’re having a social impact and also helping to create more habitat for wildlife species such as elephants, which in turn reduces the conflict between man and these amazing animals.


    In Madagascar, we’ll be planting Mangroves for you, where they will be helping to prevent soil erosion whilst having a positive impact on marine life.

  • Q. Do you have a favourite GoodLife product and how do you eat it?

    Yes, I have to say I’ve got a little sweet spot for the Mushroom and Spinach Kyiv. Mushroom and spinach are my favourite veggies, so these really hit the spot for me.

  • Q. Do you agree that cutting back on meat and eating more veg based food, like GoodLife products, is good for the environment?

    Without a shadow of a doubt! From the land used for cattle and growing their feed to the methane they produce; the meat industry is a major contributor to deforestation and climate change. Moving to a plant-based diet is a reality we must all adopt. But that doesn’t mean we all have to become vegans. In fact, if we swapped just one red meat to plant-based meal a week, we’d reduce the UK’s carbon emissions by a staggering 8.4%.

  • Q. Do you feel any more positive about your daughter’s future, and that of the world, than you did when you set up JOT?

    The honest truth is, Yes and No. The clock is ticking. This summer’s heatwaves and seeing one third of Pakistan underwater is an alarming reminder that climate change has serious and far-reaching implications. What’s scary is that we’re only at 1.1 degrees of global warming, what’s life going to be like when we go above 1.5, 2 or even 3 degrees?


    On the flip side, what really gives me hope is this amazing wave of people, businesses and NGOs that now exists and is growing every day. I find it exciting to think of the future that we could be living in, and I count myself so lucky to have met the most amazing people through JUST ONE Tree as we work together to make that future a reality.

There’s still plenty of time for you to help – please post a picture of your favourite tree on Instagram with the reason why it is special to you and tag @goodlife.food, plus add #atreeforatree.  As many times as you like – it’s FREE!


Together we can make a real difference!

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