Take a dip with our Spicy Beanburger edible candle
Fill your home with the mouth-watering aroma of our Spicy Beanburger – earthy kidney beans, sweet smelling veg, including grilled sweetcorn, roasted carrot, red and green pepper, all with the underlying scent of smoky chipotle chilli. Smells so good you could eat it – and you can!
We’ve diversified into the growing market of edible candles and today, Friday 1st April, have launched a Spicy Beanburger variety designed to be eaten with tortilla chips or breadsticks once the candle has begun to melt.
The phenomenon of edible candles arose due to the newfound appreciation of consumers for sensory exploration, in part because they no longer take for granted the ability to smell and taste, thanks to the effects of Covid.
Becky McCaul, Marketing & Category Manager at GoodLife Foods said: “Scented candles have been popular for years. We started by developing some that reproduced just the fragrance of our food as it cooked, but then as we became aware of the existence of edible candles, we thought why not go that final step? The Spicy Beanburger Edible Candle from GoodLife delivers the authentic aroma and flavour of our popular vegan product and is delicious as a dip when it melts.”
If the Spicy Beanburger candle proves a success, we’re hoping to recreate the rest of our range in edible candles; you could be choosing from Falafel, Loaded Burrito Burger or Firecracker Melt to name a few.
The Spicy Beanburger Edible Candle can be purchased exclusively from www.goodlife.co.uk from Friday 1 April for £12.00.
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Please note the date of launch, 1 April, April Fool’s Day