Same delicious taste, brand new look

 As the seasons change Goodlife reveals their colourful new look, find them in freezer aisles nationwide 


Leading vegetarian and vegan convenience brand, Goodlife, is delighted to launch a brand-new look this Summer.

Making seriously tasty and nutritious veggie and vegan dishes, the rebrand for 2021 means new packaging, new website, and new logo.

The new look packs will be landing in stores nationwide from June 2021. The Goodlife range can be found in freezer aisles or are available to add to your basket online at Tesco, Sainsbury’s, Ocado and Waitrose.

Containing no artificial colourings, flavourings, additives, or preservatives while providing nutritional balance, the rebrand was carried out following independent research to understand more about what core shoppers want. The bright eye-catching style features charming illustrations and has been designed to ensure all elements of the brand reflect the quality of products and premium, yet accessible, positioning.

Alongside the new look, Goodlife have launched their first Home Cooking & Eating Habits report which takes a look into the nation’s daily and weekly eating habits, attitudes and behaviours. Revealing what’s important to Brits when it comes to nutrition and their daily diet, the YouGov survey on over 2,000 GB adults found nearly a quarter (24%) plan to eat more vegetarian meals in 2021.

The Goodlife team are busy working behind the scenes on a series of new product developments, which they are excited to share more news on in the coming months.

Celebrating the official start of Summer, Goodlife is pleased to share six new recipes, inspired by a taste of travel to enjoy at home. With a focus on freeing up time in the kitchen to enjoy more me-time, all dishes can be cooked in 30 minutes or less.

Starting from £1.80 – £2.49 per pack, shop online and instore across Ocado, Waitrose, Tesco, and Sainsbury’s. For more mouth-watering recipes or for information on the full Goodlife range, visit


Join the conversation on social – | @createagoodlife

For further information about this press release and hi-res images, please contact: Laura Quick: | 07807809119



Notes to Editors:

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2121 adults. Fieldwork was undertaken between 8th – 9th February 2021.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).